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Free ‘green bag’! (with bonus plastic wrapping)
What do you get when you buy two packs of detergent? No less than a free cloth ‘green bag’ (the brand’s term, not mine). Such was the deal on offer at a Sanur supermarket today, strategically placed...
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3 is a winner: Indonesian waste law, product responsibility & green marketing
Every day, with a ching and a smile, tens of thousands of laptops, light bulbs, juicers and electric fans change hands from retailers to consumers across Indonesia. Now fast forward to a few years...
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The great green marketing add-on!
Ok, so let’s talk about flip flops. With companies falling over each other in their efforts to position their products to consumers as green (any product it feels), it is worth considering exactly what...
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